The fabric has been engineered for extra strength while still offering a soft hand and great stretch,” she explained. We also incorporated moisture-wicking and Sorbtek 365 technology to keep our consumer cool and comfortable. “The premium cotton blend uses Repreve fibers, which are recycled from plastic bottles. For MVP, Dees said the brand took special care to ensure the denim fabric for this collection really stands out. With lines like the Performance Series, Lee has always been a brand that has looked for ways to innovate fit and style. The Lee Extreme Motion MVP jeans will be available in a straight fit and a slim fit with a variety of fashion washes and finishes. The Lee Extreme Comfort MVP pant offers the same fits and a few of the many colors offered are khaki, storm grey, charcoal, navy and black.
They are made to be dressed up or dressed down, without compromising quality or style.” “These pants can be styled a myriad of ways-they’re made for the go-getter, the traveler, the father, the 9AM-5PM, the 5PM-9AM.
“These products really will be something guys can wear anywhere from the office to a restaurant to a golf course,” said Starr Dees, Lee Jeans brand marketing manager. The brand has also added a shirt gripper to the Extreme Flex waistband in the synthetic pant to help keep shirts tucked in place. A hidden gusset offers extra room where men need it most. Launching this fall, MVP includes features like the brand’s Extreme Flex waistband that flexes with the body’s movement, denim with moisture-wicking and thermal regulation, and a synthetic pant that offers similar features as well as being wrinkle-resistant. However, rather than slap its logo on a pair of sweats, Lee Jeans is marrying the comfort of athleisure with the style of its jeans and twills in a new men’s collection called MVP. Unless corporate America suddenly puts a ban on casual apparel, D’Angelo said Liverpool will continue to focus on options that help men “feel put together.” Performance reviewĮxpected to become a $86 billion market by 2020, according to NPD, athleisure is a force that cannot be ignored. The goal, he added, is to give the consumer easy-care variety. “These are tailored so they look like dress pant but they are knit based,” he said. Liverpool is also planning to add four ponte trousers to the men’s line this fall-a style D’Angelo says has been picking up momentum in Europe. While denim has benefited from the casualization of workplaces around the world, jeans brands also recognize that there are occasions that require non-denim bottoms, and there are still consumers that don’t feel comfortable wearing five-pocket jeans to a sales meeting or conference. It’s a conundrum that direct-to-consumer brands like Bluffworks and Makers & Riders are trying to solve with “travel jeans,” touting performance properties like stretch, breathability and moisture-wicking. Still, many of these marketing efforts are typically built around women’s swim, dresses, handbags and other travel accoutrements, perhaps overlooking the fact that men still account for 77 percent of business trips and 54 percent of nonbusiness travel, according to the Bureau of Transportation.
Retail analytics firm Edited has seen a spike in recent seasons of retailers suggesting products that are comfortable and versatile in airport travel edits. Travel has become a prominent theme in brands’ and retailers’ communications. “Any smart brand is already thinking about travel as a lifestyle need to tap into,” Marshal Cohen, The NPD Group retail industry analyst, told Rivet. Their carry-ons now have to include both work-appropriate attire and casual looks for the days they’re OOO-or ideally items that can do double-duty. The same survey found that 36 percent of millennial business travelers say they are stressed by trying to pack the right clothes for any situation. However, the nomadic lifestyle comes with its own set of wardrobe woes. In fact, more than half of millennial-age business travelers say they create reasons to hit the road and another 39 percent say they would not accept a job that didn’t offer traveling opportunities, according to a survey commissioned by Hilton Hotels. Local cuisines, beaches, outdoor activities and cultural excursions are luring business travelers to add on an extra day or two for “me time” in locales they may have otherwise never visited.Īnd with millennial and Gen Z consumers investing in experiences over possessions, bleisure travel isn’t expected to slow down any time soon. and more than 60 percent of those trips having a leisure component tacked on, according to Expedia data, a new travel category called “bleisure” is emerging. With 1.1 million people traveling for business every day in the U.S.
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